Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Willard, NC 28478

Willard: median income $73,388, home value $178,900, $150/sq ft, 33-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Sylacauga, AL 35151 96%489$68,239$153,300$148 cheaper homes ($26K less)
Clanton, AL 35046 94%504$79,286$170,300$167 Very close on everything we compare
Dora, AL 35062 94%520$73,393$179,700$166 larger
Steele, AL 35987 94%471$78,906$181,600$165 smaller
Coldwater, MS 38618 94%679$66,244$183,500$166 larger
Pekin, IN 47165 94%515$79,744$171,100$147 Very close on everything we compare
Leroy, MI 49655 94%757$65,556$180,300$151 Very close on everything we compare
Braxton, MS 39044 93%713$74,417$163,500$131 smaller · younger residents
Swansea, SC 29160 92%187$61,964$147,500$164 cheaper homes ($31K less)
Whitesburg, GA 30185 92%403$72,304$196,500$210 Very close on everything we compare
Limestone, TN 37681 92%281$65,857$177,300$165 older residents
Pelahatchie, MS 39145 92%697$64,318$165,000$169 Very close on everything we compare
Whitesville, KY 42378 92%535$73,419$181,400$146 Very close on everything we compare
Frankston, TX 75763 92%1,024$69,756$163,200$173 Very close on everything we compare
Fairmount, GA 30139 91%380$69,096$213,700$179 pricier homes ($35K more)
Vinemont, AL 35179 91%507$72,956$177,300$145 larger · 6 min shorter commute
Ohatchee, AL 36271 91%461$68,250$135,900$187 cheaper homes ($43K less)
Chuckey, TN 37641 91%284$66,570$199,000$183 larger
New Market, TN 37820 91%327$66,616$204,600$183 pricier homes ($26K more) · larger
Collinsville, MS 39325 91%641$88,112$178,000— Very close on everything we compare
Kiln, MS 39556 91%723$60,739$171,200$188 Very close on everything we compare
Lebanon Junction, KY 40150 91%481$65,500$177,900$165 older homes
Hudson, IN 46747 91%609$75,662$161,400$176 smaller · older homes
New Salisbury, IN 47161 91%514$79,914$206,800$199 pricier homes ($28K more)
Bauxite, AR 72011 91%822$84,446$208,200$175 pricier homes ($29K more)

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.