Is Naples, FL 34102 a buyer’s or seller’s market?
Naples is a buyer’s market. With about 7.5 months of supply, buyers usually have more time and more room to negotiate on price and terms.
More competitive than 0% of U.S. ZIP codes, and #778 of 796 in the state.
Based on share sold above original list, sale-to-list ratio, months of supply and days on market for the 3 months ending August 31, 2026. See the breakdown
The Naples housing market right now
In the three months ending August 31, 2026, 2% of homes in Naples, FL 34102 sold above their list price, the typical home went under contract in 126 days and there were 7.5 months of supply. More than six months of supply favors buyers, who usually have more time and more room to negotiate. That’s based on 120 home sales.
Compared with the same period a year earlier, the share selling over asking was about the same (1% then), homes sold faster (151 days then) and the median sale price rose 2% to $2,348,984. Overall, Naples is more competitive than a year ago, so tougher for buyers.
Within Collier County, homes here sell more slowly than in 87% of the county’s ZIP codes, and sell less often over asking than in 61%. On our competition score, Naples ranks #778 of 796 FL ZIP codes with enough sales (score 3 out of 100).
Nearby, Naples 34117 (14% sold over asking) and Naples 34116 (12% sold over asking) are even more competitive.
Run the numbers for 34102
Nearby markets
Chokoloskee 34138 — /sq ftEverglades City 34139Balanced $211 /sq ftGoodland 34140Buyer’s market $487 /sq ftImmokalee 34142Buyer’s market $203 /sq ft Browse all markets →Towns like Naples nearby
Find towns like Naples in other states →Where Naples is
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Questions about Naples real estate
Is Naples a buyer’s or seller’s market?
A buyer’s market: there were 7.5 months of supply in Naples, FL 34102 in the three months ending August 31, 2026. Under four months usually favors sellers, and more than six favors buyers.
How fast do homes sell in Naples?
The typical home went under contract in 126 days in the latest three months.
Do homes in Naples sell over asking?
2% of homes sold above their original list price, and the typical sale closed at 92.6% of the list price.
What are property taxes in Naples?
About 0.63% of a home’s value a year in Collier County, or roughly $2,520 on a $400,000 home.
What is the median home price in Naples?
The median sale price was $2,348,984 in the three months ending August 31, 2026, about $974 per square foot.
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Market data describes housing activity only. Figures are rolling 3-month values from Redfin and may be revised. Methodology