Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Mercer, PA 16137

Mercer: median income $71,250, home value $187,000, $156/sq ft, 24-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Wauseon, OH 43567 97%204$70,417$189,600$158 Very close on everything we compare
Navarre, OH 44662 97%76$73,098$187,700$194 Very close on everything we compare
Proctorville, OH 45669 97%222$67,500$189,200$156 Very close on everything we compare
Henderson, TX 75654 97%1,019$69,848$173,400$147 Very close on everything we compare
Marshall, TX 75672 97%982$70,610$172,400$131 Very close on everything we compare
West Columbia, SC 29172 96%509$64,430$180,800$158 Very close on everything we compare
Spencer, IN 47460 96%370$68,447$193,000$172 Very close on everything we compare
Fremont, MI 49412 96%331$66,741$197,900$171 Very close on everything we compare
Knoxville, IA 50138 96%667$74,693$196,700$159 Very close on everything we compare
Milan, IL 61264 96%536$78,068$153,300$146 cheaper homes ($34K less)
Keyser, WV 26726 95%142$70,944$171,600$131 Very close on everything we compare
Trinity, NC 27370 95%373$69,039$200,900$167 Very close on everything we compare
Bluff City, TN 37618 95%346$63,851$188,900$173 Very close on everything we compare
Saint Clairsville, OH 43950 95%89$76,175$225,900$177 pricier homes ($39K more)
Cortland, OH 44410 95%27$70,385$197,700$151 older residents
Mansfield, OH 44904 95%126$62,364$211,600$171 Very close on everything we compare
Lima, OH 45807 95%206$70,725$203,900$162 Very close on everything we compare
Plymouth, IN 46563 95%315$73,293$200,600$145 larger
Boonville, IN 47601 95%434$78,663$194,500$150 Very close on everything we compare
Terre Haute, IN 47805 95%391$72,411$166,400$136 Very close on everything we compare
Charlotte, MI 48813 95%254$80,429$192,800$153 larger
Paw Paw, MI 49079 95%300$73,333$234,400$165 pricier homes ($47K more)
Buchanan, MI 49107 95%320$66,289$189,500$144 Very close on everything we compare
Black River Falls, WI 54615 95%577$67,033$198,000$163 Very close on everything we compare
Bonham, TX 75418 95%1,020$68,918$223,700$136 pricier homes ($37K more)

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.