Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Willmar, MN 56201

Willmar: median income $68,804, home value $216,300, $132/sq ft, 13-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Norfolk, NE 68701 98%245$62,633$214,500$137 Very close on everything we compare
Mitchell, SD 57301 96%177$65,620$208,200$155 Very close on everything we compare
Waterloo, IA 50701 95%227$61,475$183,800$128 cheaper homes ($33K less)
Watertown, SD 57201 95%102$72,878$242,700$144 pricier homes ($26K more)
Kearney, NE 68847 95%367$73,818$238,400$143 Very close on everything we compare
Saint Joseph, MO 64506 94%370$65,573$240,300$150 Very close on everything we compare
Columbus, NE 68601 93%282$68,480$221,900$125 Very close on everything we compare
Grand Island, NE 68803 93%336$73,463$244,200$121 pricier homes ($28K more) · older residents
Fort Smith, AR 72903 93%678$61,434$235,900$125 Very close on everything we compare
Dalton, GA 30720 92%892$69,369$249,800$146 pricier homes ($34K more)
Tupelo, MS 38801 92%823$62,946$197,100$141 Very close on everything we compare
Paducah, KY 42001 92%649$71,365$215,300$143 older residents
Hastings, NE 68901 92%357$66,585$190,100$109 cheaper homes ($26K less) · older homes
Longview, TX 75601 92%872$65,700$210,500$146 smaller
Riverton, WY 82501 92%668$60,449$237,800$164 Very close on everything we compare
Bloomsburg, PA 17815 91%979$67,510$222,900$160 5 min longer commute
Goshen, IN 46526 91%523$67,461$204,200$159 6 min longer commute
Wausau, WI 54401 91%261$71,586$196,700$165 Very close on everything we compare
Marshfield, WI 54449 91%241$67,551$211,600$146 older residents
Eau Claire, WI 54703 91%174$71,518$243,700$178 pricier homes ($27K more) · larger
Bismarck, ND 58501 91%298$68,755$279,700$161 pricier homes ($63K more)
Cape Girardeau, MO 63701 91%611$66,654$219,800$135 larger
Alexandria, LA 71303 91%966$67,156$244,200$143 pricier homes ($28K more)
Enid, OK 73703 91%622$73,333$196,300$130 Very close on everything we compare
Texarkana, TX 75503 91%808$72,159$229,800$148 Very close on everything we compare

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.