OfferBackedBuyer Tools
Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Reynolds, IL 61279

Reynolds: median income $87,656, home value $161,500, $128/sq ft, 27-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
New Riegel, OH 44853 94%381$90,281$156,100— 5 min shorter commute
Wyoming, NY 14591 93%652$85,804$163,500$96 Very close on everything we compare
Cygnet, OH 43413 92%363$80,069$139,700$137 Very close on everything we compare
Delmar, IA 52037 92%46$90,813$198,400$91 pricier homes ($37K more)
Boswell, IN 47921 91%179$100,455$165,000$114 Very close on everything we compare
Hubbardston, MI 48845 91%321$86,042$172,500$164 Very close on everything we compare
Letts, IA 52754 91%29$104,250$194,300$131 pricier homes ($33K more) · larger
Flat Rock, IN 47234 90%290$101,708$199,800$148 pricier homes ($38K more) · larger · newer homes
Shirley, IN 47384 90%286$74,167$158,300$152 larger
Ladoga, IN 47954 90%224$81,364$188,200$140 pricier homes ($27K more) · larger
Palmyra, MI 49268 90%349$80,833$164,600$176 6 min shorter commute
Gilman, IA 50106 90%119$101,193$118,900$138 cheaper homes ($43K less)
Stewart, MN 55385 90%304$78,125$206,300$111 pricier homes ($45K more)
Brownsdale, MN 55918 90%201$78,523$163,700$104 Very close on everything we compare
Rose Creek, MN 55970 90%193$85,000$211,900$161 pricier homes ($50K more)
Hanska, MN 56041 90%276$80,833$197,700$151 pricier homes ($36K more) · 5 min shorter commute
Mount Hope, KS 67108 90%443$87,679$160,500$116 newer homes
Canton, KS 67428 90%413$75,815$147,600$115 Very close on everything we compare
Gypsum, KS 67448 90%403$89,076$127,100$153 cheaper homes ($34K less) · older homes
Milton, IN 47357 89%308$99,028$155,800$92 Very close on everything we compare
Darlington, IN 47940 89%220$70,711$152,100$157 Very close on everything we compare
Munger, MI 48747 89%382$81,458$141,300$109 larger
North Rose, NY 14516 88%713$76,000$172,400$114 larger
Ohio City, OH 45874 88%313$68,521$135,100$117 cheaper homes ($26K less) · larger
Windfall, IN 46076 88%254$73,889$123,400$123 cheaper homes ($38K less) · larger

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.