OfferBackedBuyer Tools
Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Florence, SC 29506

Florence: median income $40,311, home value $123,300, $148/sq ft, 23-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Cordele, GA 31015 94%286$44,452$148,600$128 pricier homes ($25K more)
Tifton, GA 31794 94%294$46,056$130,100$123 Very close on everything we compare
Laurinburg, NC 28352 93%39$43,728$118,600$109 Very close on everything we compare
Lumberton, NC 28358 93%46$48,467$110,400$121 larger
Moultrie, GA 31768 92%318$46,858$143,800$141 Very close on everything we compare
New Iberia, LA 70560 92%769$45,509$133,700$115 larger
Lake Charles, LA 70615 92%832$40,047$140,400$123 smaller
Tallahassee, FL 32305 91%381$48,045$156,300$144 pricier homes ($33K more)
Meridian, MS 39301 91%536$41,766$119,400— older residents
Nacogdoches, TX 75961 91%880$41,495$141,200— Very close on everything we compare
Wilson, NC 27893 90%143$42,810$158,600$155 pricier homes ($35K more) · larger
Warner Robins, GA 31093 90%255$45,991$157,100$130 pricier homes ($34K more)
Phenix City, AL 36869 90%337$50,061$136,700$136 Very close on everything we compare
Mccomb, MS 39648 90%659$42,737$105,300$92 Very close on everything we compare
Texarkana, TX 75501 90%835$45,995$136,100$122 larger
Asheboro, NC 27203 88%105$46,336$156,300$145 pricier homes ($33K more)
Roanoke Rapids, NC 27870 88%190$49,502$124,300$126 Very close on everything we compare
Valdosta, GA 31601 88%321$36,111$142,200$141 larger · 6 min shorter commute
Moultrie, GA 31788 88%319$47,325$132,300$152 smaller · more homeowners
Jackson, TN 38301 88%528$43,227$132,900$128 larger · older homes
Williamsburg, KY 40769 88%307$43,878$105,500$116 younger residents
Hazard, KY 41701 88%291$39,439$97,600$98 cheaper homes ($26K less)
Port Arthur, TX 77642 88%886$42,950$104,700$115 larger
Nogales, AZ 85621 88%1,821$43,464$193,200$141 pricier homes ($70K more)
Mount Hope, WV 25880 87%268$36,264$112,400$131 smaller

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.