Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Rice Lake, WI 54868

Rice Lake: median income $64,318, home value $227,800, $158/sq ft, 15-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Jasper, IN 47546 96%552$73,659$252,800$136 pricier homes ($25K more)
Fergus Falls, MN 56537 96%216$65,473$246,500$137 Very close on everything we compare
Mifflinburg, PA 17844 95%803$68,314$235,000$149 smaller
Warsaw, IN 46580 95%417$71,687$192,600$148 cheaper homes ($35K less)
Yankton, SD 57078 95%334$71,268$233,900$151 Very close on everything we compare
Riverton, WY 82501 95%831$60,449$237,800$164 Very close on everything we compare
Price, UT 84501 95%1,050$58,617$243,800$149 Very close on everything we compare
Roswell, NM 88201 95%1,058$61,780$225,000$151 larger
Spencer, IA 51301 94%234$63,402$188,300$122 cheaper homes ($40K less)
Cloquet, MN 55720 94%94$64,167$223,200$204 Very close on everything we compare
Watertown, SD 57201 94%265$72,878$242,700$144 larger
Columbus, NE 68601 94%399$68,480$221,900$125 larger
Torrington, WY 82240 94%664$60,766$244,700$120 smaller
Casper, WY 82601 94%744$67,642$249,100$174 larger
Danville, KY 40422 93%651$59,615$220,400$154 larger · 5 min longer commute
Owensboro, KY 42303 93%587$64,773$198,200$157 cheaper homes ($30K less) · larger
Angola, IN 46703 93%428$74,569$231,300$173 Very close on everything we compare
Sault Sainte Marie, MI 49783 93%363$60,658$158,800$156 cheaper homes ($69K less)
Grinnell, IA 50112 93%265$67,078$214,900$136 Very close on everything we compare
Le Mars, IA 51031 93%289$76,525$222,800$145 Very close on everything we compare
Carroll, IA 51401 93%284$70,702$195,700$141 cheaper homes ($32K less)
New Ulm, MN 56073 93%157$70,250$218,700$140 Very close on everything we compare
Mitchell, SD 57301 93%333$65,620$208,200$155 Very close on everything we compare
Norfolk, NE 68701 93%371$62,633$214,500$137 larger
North Platte, NE 69101 93%545$62,268$188,700$149 cheaper homes ($39K less) · larger

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.