OfferBackedBuyer Tools
Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Highland Park, IL 60035

Highland Park: median income $168,094, home value $607,300, $338/sq ft, 28-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Moorestown, NJ 08057 92%686$158,770$680,200$308 pricier homes ($73K more)
Kensington, MD 20895 90%603$173,625$781,500$396 pricier homes ($174K more) · smaller
West Hartford, CT 06117 89%773$171,707$472,300$271 cheaper homes ($135K less) · smaller
Wynnewood, PA 19096 87%669$186,277$713,100$339 pricier homes ($106K more) · smaller
Fairfax, VA 22032 87%599$178,394$799,200$361 pricier homes ($192K more) · newer homes
Andover, MA 01810 86%849$172,606$855,600$412 pricier homes ($248K more) · less walkable
West Hartford, CT 06107 86%773$174,844$474,700$318 cheaper homes ($133K less) · smaller · 6 min shorter commute
Haddonfield, NJ 08033 86%683$151,181$635,300$384 pricier homes ($28K more) · smaller · younger residents
Paoli, PA 19301 86%658$167,348$550,100$344 cheaper homes ($57K less) · smaller
East Greenwich, RI 02818 85%839$139,217$613,500$342 lower income ($29K less) · smaller
Ambler, PA 19002 85%668$143,600$602,100$292 Very close on everything we compare
Verona, NJ 07044 84%707$161,843$608,400$432 smaller
Ramsey, NJ 07446 84%709$160,996$697,300$450 pricier homes ($90K more) · smaller
Westwood, NJ 07675 84%717$183,154$719,400$453 pricier homes ($112K more) · 5 min longer commute
New Providence, NJ 07974 84%701$172,894$758,400$549 pricier homes ($151K more) · smaller
Cherry Hill, NJ 08003 84%687$155,059$443,400$252 cheaper homes ($164K less) · newer homes
Wayne, PA 19087 84%661$171,179$748,200$364 pricier homes ($141K more) · more apartments and townhomes
Birmingham, MI 48009 84%236$153,401$697,900$377 pricier homes ($91K more) · 7 min shorter commute
Leawood, KS 66206 84%421$174,394$672,100$289 pricier homes ($65K more) · smaller · 7 min shorter commute
Reading, MA 01867 83%852$165,912$809,000$473 pricier homes ($202K more) · less walkable
Denville, NJ 07834 83%694$156,902$555,600$418 cheaper homes ($52K less) · smaller
Morris Plains, NJ 07950 83%695$153,762$589,900$398 more apartments and townhomes
Berwyn, PA 19312 83%659$204,384$855,000$376 higher income ($36K more) · pricier homes ($248K more) · smaller
Littleton, CO 80121 83%911$142,056$707,900$311 lower income ($26K less) · pricier homes ($101K more) · smaller
Caldwell, NJ 07006 82%705$149,102$694,400$434 pricier homes ($87K more)

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.