OfferBackedBuyer Tools
Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Conway, AR 72034

Conway: median income $65,635, home value $274,200, $163/sq ft, 24-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Ridgeland, MS 39157 92%229$66,068$275,000$158 smaller
Richmond, KY 40475 92%490$63,050$244,300$178 cheaper homes ($30K less)
Norman, OK 73071 92%279$64,007$215,200$160 cheaper homes ($59K less)
Columbus, GA 31909 91%467$69,166$221,300$149 cheaper homes ($53K less)
Hattiesburg, MS 39402 91%316$75,220$253,900$153 more homeowners
Augusta, GA 30909 90%603$71,364$242,400$155 cheaper homes ($32K less)
Savannah, GA 31419 90%681$69,635$257,300$178 Very close on everything we compare
Murfreesboro, TN 37130 90%346$62,706$371,800$207 pricier homes ($98K more)
Fayetteville, NC 28311 89%766$62,170$216,900$151 cheaper homes ($57K less)
Cordova, TN 38016 89%152$76,569$282,800$133 Very close on everything we compare
Bloomington, IN 47403 89%428$70,582$239,700$185 cheaper homes ($35K less)
Charlotte, NC 28216 88%655$65,795$287,000$202 Very close on everything we compare
Mobile, AL 36608 88%389$61,146$262,200$152 older homes
Baton Rouge, LA 70816 88%332$67,353$240,100$137 cheaper homes ($34K less) · older homes
Edinburg, TX 78539 88%696$66,967$214,500$140 cheaper homes ($60K less)
Winston-Salem, NC 27106 87%687$68,568$313,100$176 pricier homes ($39K more) · older residents · older homes
Athens, GA 30606 87%521$63,328$362,500$201 pricier homes ($88K more) · older homes
Tuscaloosa, AL 35405 87%313$62,301$234,000$154 cheaper homes ($40K less)
Bossier City, LA 71111 87%189$65,292$276,600$157 Very close on everything we compare
Carrollton, GA 30117 86%434$61,842$267,700$173 older homes
Macon, GA 31210 86%522$78,447$285,800$130 smaller · older residents
Tallahassee, FL 32303 86%570$62,275$228,000$178 cheaper homes ($46K less) · more walkable · older homes
Norman, OK 73072 86%283$78,546$306,500$171 pricier homes ($32K more)
Lubbock, TX 79416 86%550$63,896$213,700$147 cheaper homes ($61K less) · 8 min shorter commute
Greensboro, NC 27407 85%711$59,427$223,900$179 cheaper homes ($50K less) · older homes

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.