OfferBackedBuyer Tools
Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Southborough, MA 01772

Southborough: median income $201,568, home value $841,700, $354/sq ft, 33-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Warren, NJ 07059 93%192$212,479$921,500$440 pricier homes ($80K more) · larger
Chester, NJ 07930 92%193$240,954$771,200$361 higher income ($39K more) · cheaper homes ($71K less)
Clifton, VA 20124 92%391$221,060$884,800$300 pricier homes ($43K more)
Lake Forest, IL 60045 91%833$233,125$923,500$404 higher income ($32K more) · pricier homes ($82K more) · larger
Colts Neck, NJ 07722 90%194$198,994$917,200$474 pricier homes ($76K more)
Brookeville, MD 20833 90%360$204,375$797,100$284 cheaper homes ($45K less)
Easton, CT 06612 88%116$222,604$783,100$323 cheaper homes ($59K less)
Woodcliff Lake, NJ 07677 88%157$213,981$946,400$468 pricier homes ($105K more) · smaller · older homes
Lincroft, NJ 07738 88%191$189,000$807,300$470 cheaper homes ($34K less) · older homes
Kendall Park, NJ 08824 88%203$174,776$628,000$360 lower income ($27K less) · cheaper homes ($214K less)
Hinsdale, IL 60521 88%841$249,200$1,032,800$405 higher income ($48K more) · pricier homes ($191K more) · larger
Towaco, NJ 07082 87%173$205,023$702,900$410 cheaper homes ($139K less) · smaller · older residents
Franklin Lakes, NJ 07417 87%164$236,023$1,265,000$456 higher income ($34K more) · pricier homes ($423K more)
Saddle River, NJ 07458 87%158$244,022$1,188,500$501 higher income ($42K more) · pricier homes ($347K more)
Belle Mead, NJ 08502 87%206$227,242$816,700$384 higher income ($26K more) · cheaper homes ($25K less)
Pennington, NJ 08534 87%217$175,573$573,000$324 lower income ($26K less) · cheaper homes ($269K less)
South Salem, NY 10590 87%126$211,734$795,600$409 cheaper homes ($46K less) · less walkable
Berwyn, PA 19312 87%256$204,384$855,000$376 older homes
Ridgefield, CT 06877 86%122$179,219$836,200$399 larger
Fort Lauderdale, FL 33332 86%1,230$172,730$909,000$395 lower income ($29K less) · pricier homes ($67K more) · newer homes
Austin, TX 78733 86%1,673$206,368$1,008,600$407 pricier homes ($167K more) · 7 min shorter commute · newer homes
Wilton, CT 06897 85%124$242,199$928,800$449 higher income ($41K more) · pricier homes ($87K more) · larger
Watchung, NJ 07069 85%190$171,705$883,300$405 lower income ($30K less) · pricier homes ($42K more)
Berkeley Heights, NJ 07922 85%187$202,944$785,300$504 cheaper homes ($56K less) · older homes
Fairfax, VA 22032 85%386$178,394$799,200$361 cheaper homes ($43K less) · larger

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.