Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like West Branch, MI 48661

West Branch: median income $61,377, home value $177,000, $158/sq ft, 23-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Bristol, VA 24202 96%537$60,905$200,200$161 Very close on everything we compare
Halifax, VA 24558 95%589$61,019$169,900$133 smaller
Phillips, WI 54555 95%317$59,025$186,900$153 smaller
Heber Springs, AR 72543 95%733$56,722$187,800$153 Very close on everything we compare
Eaton, OH 45320 94%314$64,903$186,200$165 younger residents
Monticello, IN 47960 94%275$65,603$192,700$167 Very close on everything we compare
Wautoma, WI 54982 94%250$64,201$203,100$209 pricier homes ($26K more) · smaller
Atlanta, TX 75551 94%938$64,248$160,000$128 Very close on everything we compare
Madison Heights, VA 24572 93%542$62,030$204,000$167 pricier homes ($27K more) · younger residents
Proctorville, OH 45669 93%413$67,500$189,200$156 Very close on everything we compare
Delphi, IN 46923 93%285$63,553$170,600$156 Very close on everything we compare
Spencer, IN 47460 93%369$68,447$193,000$172 Very close on everything we compare
Merrill, WI 54452 93%275$67,669$173,900$145 larger
Owensville, MO 65066 93%556$56,964$166,600$140 smaller
Mexico, NY 13114 92%402$65,561$161,000$174 Very close on everything we compare
Coudersport, PA 16915 92%361$61,781$181,800$130 smaller
Amory, MS 38821 92%746$58,834$179,100$118 younger residents
Iuka, MS 38852 92%687$52,942$150,400$134 cheaper homes ($27K less)
Benton, KY 42025 92%555$70,067$172,100$150 larger
Cadiz, KY 42211 92%550$59,804$210,000$165 pricier homes ($33K more)
Caldwell, OH 43724 92%343$64,688$170,400$145 Very close on everything we compare
Cortland, OH 44410 92%270$70,385$197,700$151 larger
Carrollton, OH 44615 92%302$63,793$184,000$168 younger residents
Black River Falls, WI 54615 92%326$67,033$198,000$163 younger residents
Shreveport, LA 71119 92%967$58,538$187,000$122 Very close on everything we compare

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.