OfferBackedBuyer Tools
Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Rockford, MN 55373

Rockford: median income $105,556, home value $363,900, $190/sq ft, 28-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Johnson Creek, WI 53038 95%282$96,127$327,400$184 cheaper homes ($37K less)
Roberts, WI 54023 94%57$108,466$385,100$197 Very close on everything we compare
De Soto, KS 66018 94%429$105,357$422,500$207 pricier homes ($59K more)
Waterville, OH 43566 93%560$105,985$305,600$195 cheaper homes ($58K less)
New Hudson, MI 48165 93%533$106,220$389,000$203 pricier homes ($25K more) · larger
Slinger, WI 53086 93%295$103,426$387,100$214 larger · older residents
Hammond, WI 54015 93%63$114,293$326,500$241 cheaper homes ($37K less)
New Gloucester, ME 04260 92%1,153$108,797$357,100$257 Very close on everything we compare
Ravenel, SC 29470 92%1,114$86,410$345,000$215 Very close on everything we compare
Alburtis, PA 18011 91%969$104,449$296,300$206 cheaper homes ($68K less) · older homes
Carrollton, VA 23314 91%1,054$104,029$409,500$211 pricier homes ($46K more) · larger · more renters
Prescott, WI 54021 91%53$97,321$365,300$198 Very close on everything we compare
Tonganoxie, KS 66086 91%420$98,318$325,900$212 cheaper homes ($38K less) · larger
Berwick, ME 03901 90%1,136$94,771$369,100$261 Very close on everything we compare
Clinton, PA 15026 90%747$115,556$276,400$204 cheaper homes ($88K less)
Belleville, WI 53508 90%259$99,948$350,700$230 more single-family homes
Deforest, WI 53532 90%252$110,022$371,600$227 larger
Mount Horeb, WI 53572 90%245$108,750$416,700$217 pricier homes ($53K more) · larger
South Lebanon, OH 45065 89%626$104,795$312,300$184 cheaper homes ($52K less)
Eldridge, IA 52748 89%285$107,869$326,600$185 cheaper homes ($37K less) · larger
Wadsworth, IL 60083 89%343$123,125$323,200$185 cheaper homes ($41K less) · larger · older residents
Smithville, MO 64089 89%396$101,009$327,200$196 cheaper homes ($37K less) · larger · more single-family homes
Basehor, KS 66007 89%417$121,266$381,200$209 larger · more single-family homes
Bellville, TX 77418 89%1,054$90,611$344,400$174 larger
Franklin, TX 77856 89%985$94,785$318,400$231 cheaper homes ($46K less)

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.