Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Norfolk, NE 68701

Norfolk: median income $62,633, home value $214,500, $137/sq ft, 14-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Willmar, MN 56201 98%245$68,804$216,300$132 Very close on everything we compare
Waterloo, IA 50701 97%260$61,475$183,800$128 cheaper homes ($31K less)
Mitchell, SD 57301 97%120$65,620$208,200$155 smaller
Watertown, SD 57201 95%199$72,878$242,700$144 pricier homes ($28K more)
Riverton, WY 82501 95%553$60,449$237,800$164 smaller
Tupelo, MS 38801 94%715$62,946$197,100$141 Very close on everything we compare
Owensboro, KY 42303 94%622$64,773$198,200$157 Very close on everything we compare
Owensboro, KY 42301 93%619$66,885$198,200$152 Very close on everything we compare
Wausau, WI 54401 93%436$71,586$196,700$165 Very close on everything we compare
Marshfield, WI 54449 93%407$67,551$211,600$146 older residents
Rice Lake, WI 54868 93%371$64,318$227,800$158 smaller
Saint Cloud, MN 56303 93%292$65,198$205,200$145 6 min longer commute
Saint Joseph, MO 64506 93%207$65,573$240,300$150 pricier homes ($26K more)
Ada, OK 74820 93%503$62,357$181,400$123 cheaper homes ($33K less)
Longview, TX 75601 93%674$65,700$210,500$146 smaller
Lima, OH 45805 92%693$68,842$160,600$141 cheaper homes ($54K less)
Findlay, OH 45840 92%715$68,083$213,000$165 larger
Terre Haute, IN 47802 92%555$57,395$170,200$136 cheaper homes ($44K less) · 5 min longer commute
Sault Sainte Marie, MI 49783 92%716$60,658$158,800$156 cheaper homes ($56K less) · smaller
Tomah, WI 54660 92%376$61,186$197,200$152 smaller
Fort Smith, AR 72903 92%490$61,434$235,900$125 Very close on everything we compare
Price, UT 84501 92%719$58,617$243,800$149 pricier homes ($29K more) · smaller
Bloomsburg, PA 17815 91%1,085$67,510$222,900$160 5 min longer commute
Danville, KY 40422 91%735$59,615$220,400$154 6 min longer commute
Paducah, KY 42001 91%579$71,365$215,300$143 Very close on everything we compare

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.