OfferBackedBuyer Tools
Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Brunswick, GA 31520

Brunswick: median income $40,071, home value $147,500, $155/sq ft, 17-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
High Point, NC 27260 93%341$42,308$128,100$162 Very close on everything we compare
Evansville, IN 47710 93%585$47,292$147,300$125 Very close on everything we compare
Wilson, NC 27893 92%376$42,810$158,600$155 larger · newer homes
Fort Smith, AR 72901 92%799$42,851$118,100$113 cheaper homes ($29K less)
Fayetteville, NC 28301 90%309$39,198$122,400$146 cheaper homes ($25K less)
Jackson, TN 38301 90%521$43,227$132,900$128 larger
Henderson, NC 27536 89%398$39,985$131,000$112 Very close on everything we compare
Chattanooga, TN 37406 89%345$44,850$168,000$176 smaller
Benton Harbor, MI 49022 89%803$39,499$159,600$149 more homeowners
Jackson, MI 49202 89%782$42,632$116,100$122 cheaper homes ($31K less)
Lawton, OK 73501 89%1,006$49,741$133,000$119 Very close on everything we compare
Pueblo, CO 81003 89%1,397$43,705$198,700$168 pricier homes ($51K more) · older homes
Muskogee, OK 74401 88%865$42,294$149,300$110 Very close on everything we compare
Biloxi, MS 39530 87%443$41,117$161,400$172 smaller · older residents
Nogales, AZ 85621 87%1,734$43,464$193,200$141 pricier homes ($46K more) · newer homes
Columbia, SC 29203 86%201$46,054$141,300$148 larger
Spartanburg, SC 29306 86%258$41,356$177,500$152 pricier homes ($30K more) · younger residents · 6 min longer commute
Gainesville, FL 32641 86%112$35,223$144,000$164 smaller
Florence, AL 35630 86%437$46,304$174,800$132 pricier homes ($27K more) · larger
Mansfield, OH 44907 86%663$48,008$144,800$142 6 min longer commute
Pontiac, MI 48340 86%800$47,891$119,900$116 cheaper homes ($28K less)
Paris, TX 75460 86%836$46,473$142,600$120 newer homes
Asheboro, NC 27203 85%329$46,336$156,300$145 7 min longer commute
Greenwood, SC 29646 85%210$44,441$142,400$145 more homeowners
Lake Wales, FL 33853 85%227$44,474$209,300$144 pricier homes ($62K more) · smaller · 6 min longer commute

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.