Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Brunswick, GA 31525

Brunswick: median income $69,493, home value $216,300, $186/sq ft, 21-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Farmington, MO 63640 95%675$61,913$216,700$154 Very close on everything we compare
Longview, TX 75605 95%781$73,190$252,300$160 pricier homes ($36K more)
Goldsboro, NC 27534 94%351$62,574$208,000$160 Very close on everything we compare
Schofield, WI 54476 94%1,037$78,079$224,300$165 Very close on everything we compare
Hickory, NC 28602 93%305$62,048$212,900$172 Very close on everything we compare
Biloxi, MS 39532 93%444$68,710$243,800$161 pricier homes ($28K more)
Elizabethtown, KY 42701 93%507$69,619$260,300$157 pricier homes ($44K more) · larger
Baraboo, WI 53913 93%955$74,629$234,900$177 Very close on everything we compare
Belton, MO 64012 93%900$71,814$221,200$178 Very close on everything we compare
Sherman, TX 75092 93%894$68,036$279,500$158 pricier homes ($63K more)
Tuscaloosa, AL 35405 92%373$62,301$234,000$154 larger
Comstock Park, MI 49321 92%845$77,870$274,400$203 pricier homes ($58K more) · smaller
Rogers, AR 72756 92%802$72,230$269,200$212 pricier homes ($53K more)
Sierra Vista, AZ 85635 92%1,690$61,580$228,000$175 Very close on everything we compare
Winston-Salem, NC 27127 91%337$61,926$219,600$164 Very close on everything we compare
Sanford, NC 27330 91%320$61,300$242,700$160 pricier homes ($26K more)
Salisbury, NC 28147 91%309$65,060$268,600$175 pricier homes ($52K more) · 6 min longer commute
Spartanburg, SC 29301 91%254$57,805$212,000$142 Very close on everything we compare
Rock Hill, SC 29730 91%253$68,543$259,700$196 pricier homes ($43K more) · larger
Kenosha, WI 53144 91%857$76,507$259,600$214 pricier homes ($43K more)
Menasha, WI 54952 91%969$69,196$213,200$188 older homes
Loves Park, IL 61111 91%868$61,393$158,600$149 cheaper homes ($58K less)
Bossier City, LA 71111 91%719$65,292$276,600$157 pricier homes ($60K more) · larger
Alexandria, LA 71303 91%648$67,156$244,200$143 pricier homes ($28K more)
Longview, TX 75604 91%783$67,942$200,600$143 Very close on everything we compare

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.